Tips in Creating an Effectively Unique Logo
The reason why you’re here is because you eventually realize that for a successful branding of your business or even a new investment, you need to have a particularly good logo. In the earlier days of branding and marketing, you probably would have to pay top dollar in order to hire someone to come up with a logo for your company; but thanks to the availability of online tools, some of which are even offered for free, you now have the chance you make your own DIY logos without even spending money. Making a logo for your brand or company is truly very easy; perhaps the only challenging thing is how to come up with one that’s completely unique.
Find a Good Online Tool
The first thing you want to do to come up with a unique logo is find the best tool online that will serve as your assistant. It’s your choice to pick an online tool that’s free to use or maybe invest in something more premium but will only cost you $20 or even less.
While most people will tell you that the foundation of the logo is the text you put in it or the figure you’re incorporating, the truth is the most important thing you figure out at least initially is the shape of the logo. The shape is vital because it will be the base of your design. Based on it, you will then start playing with the sizes, effects, and colors.
Simple is Better
When it comes to making logos for branding or whatever purpose you have, keeping it simple is always your safest bet. As a matter of fact, it’s a very common mistake for beginners to think about coming up with something very fancy. All you really need to be concerned about are the font and shape. By insisting on the use of many colors and fonts, your targeted audience will most likely get confused as to what sort of message you’re trying to convey.
It also is very important in logo creation that you never will copy someone else’ logo. After all, you should be creating something that’s totally unique. It really doesn’t make sense if you copy a logo or some elements of it because if you, you won’t succeed because consumers will just associate it with the bigger and more popular company that owns the logo you copied.
Thinking Outside the Box
Finally, don’t forget to be creative and think outside the box. As a matter of fact, the very reason why brands fail in creating a unique logo that will stand out from the rest is because they don’t acknowledge the importance of deviating from what’s conventional and common. If you really are serious about your success in your first attempt to make a logo for your brand, then you have to dare to be different.
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