Designing a logo is not quite an easy task. This is just because a logo is the surface of almost any brand and should consequently be taken quite seriously when being designed. There is more to designing a logo than just graphic designs . Designing a logo requires specific skills, plenty of practice and experience just like any line of work. Below are guidelines which can take you through designing the perfect logo for your company.
First and foremost, preliminary work is very crucial . It should be the first step in designing an effective logo. You could just draw some sketches using paper and pen drawings or drafts made by the use of a vector program such as illustrator. You could develop as many sketches as you can until you receive the ideal sketch. Sketching will help you have a clear picture of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
Another step is to create balance. In emblem designing, balance is very crucial because our heads naturally perceive a balanced design as attractive . Right from the weight of the graphics, to the colors and sizes should all be equal and neatly done on each side. There is not any principle of balance. However, what you think is attractive to your eye will not be necessarily appealing to another party. Your artistic approach of equilibrium might not draw in the masses you would like to attract. Therefore, it is always safe to go for a balanced design approach.
You should also consider the factor of size when it comes to designing a logo. It should seem good and legible at all sizes. It ought not lose its definition when scaled down to small promotional items or letterheads. It should look great when used for larger formats such as billboards or digital formats like the wed or TV.
The logo should be simple. A simple emblem is easy to recognize and can easily engage the viewer. Always remember that a logo is an emblem and not a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos you see around are very straightforward and easy to identify even without a caption or the brand’s name.
Colour should be used appropriately. A skilled designer knows that color concept is complicated and will understand the basics and use color to their benefit. It’s advised which you do not use really vivid colors that are difficult on the eyes. The other tip of how to use color is that you should use colors close to each other around the color wheel. You should also know how colors evoke feelings before settling on those to use.