Recently, there are increasing number of consumers who prefer authenticity compared to the traditional advertising models. For this reason, it becomes common for consumers to depend on reviews, ratings and testimonials from the brand users to guarantee that they are spending their money wisely. The more effective your marketing effort is, the more it becomes harder in today’s time. This is the reason why many people are turning into brand advocates and it makes sense.
Whether you believe it or not, brands do have the power of retaining customers for long stretch of time by just orienting their marketing campaigns among different people. Influencer marketing is a concept to which the most powerful way to put your message upfront of the brand before the interested viewer is through trust.
For consumers, it is good to ask yourself if what product would you rather buy; the one recommended by your friend or something that you saw on a video ad. There are approximately 92 percent of consumers put their trust in given recommendations by others despite the fact of not seeing them in person. So don’t wonder why many other brands are beginning to implement this strategy to their marketing as it works effectively. It helps in increasing conversions exponentially and the best part, it just keeps on growing and growing.
The fact that around 88 percent of promoters are telling friends about certain brand that sponsor them and 72 percent share additional posts regarding their sponsors outside any agreement that’s in environment of contractual.
It is your responsibility now to search for social media authorities who would be happy to present your brand to their fan base or followers. These promoters have got hundreds of thousands to millions of followers and thus, they are something you should not disregard; because by simply having their fan base engage your business, it is more than enough to give you a voice.
But do take into mind that brands as well as businesses should apply caution with whom they will be working on to promote their business and to how authentic the message will be presented. Because if not, there is a possibility that influencer marketing would fail, beating its purpose. Besides, this is the main reason why relevance as well as genuine intent for influence marketing are typically frowned upon. Well, whether you like it or not, influencer marketing will stay and will continue to thrive. If you want your audience to look up at your business, then it will be smart to work with influencer marketers.